Fashion

On September 7, 2017, Desigual unveiled its Spring/Summer 2018 show at New York Fashion Week. It marked Jean-Paul Goude’s first step as Artistic Director of the brand (his appointment was made public last month). Goude was tasked with creating a presentation that would bring both bold novelty and unique appeal to complement Desigual’s long-established DNA, which celebrates optimism and individuality.

The runway show—and its accompanying performance—were designed as an immersive experience. It was a celebration of diversity, eclecticism and originality—values that have remained essential to Desigual’s core since its inception. The music was created by Sam Spiegel in collaboration with Jean-Paul Goude; the fluid choreography was overseen by Ryan Heffington (with Jean-Paul Goude’s input too). Each model represented a singular character from a different group, with makeup and hairstyles that further pushed the boundaries of imagination. It was an “unexpected trip.”